Analytics data is yours to own

Your Matomo Analytics data is 100% yours to own, with no external parties looking in.  Unlike Google Analytics which uses your data to serve its advertising platform, Matomo users can safely use analytics without worrying about data being used for marketing or any other purposes.

Data ownership gives you the power to protect privacy

You’re in the driver’s seat with the power to decide what happens to your data, and to protect your user’s privacy.  71% would stop doing business with a company for giving away their sensitive data without permission, according to a PricewaterhouseCoopers study. In order to get loyal customers who love your brand, it’s important to send the right signal that you respect your customers and protect their privacy. By knowing exactly what happens to data and taking steps to protect privacy, you also won’t need to scare people off with a cookie and tracking consent banner. 

One of Matomo's guiding principles: respecting privacy

Matomo Analytics was designed with privacy in mind. It can be configured to follow even the strictest of privacy laws – like GDPR, HIPAA, CCPA, LGPD and PECR. Simply by using Matomo you will ensure all of your valuable information is private and owned by one person (you!) and that your website respects your visitors’ privacy. If you need to have data stored in a specific country and are looking for additional data sovereignty, you can achieve this with Matomo On-Premise. The source code of the software is open-source so hundreds of people have reviewed it to ensure it is secure and keeps your data private.

We take care of the technology

Our part in this is to install and manage the server. Keep it updated and secure and fix errors. You run the Matomo Platform just like you have it on your own server.